The Red Bull House of Art is an artistic initiative launched by Red Bull.
The company takes place in various cities but the most well-known districts are: Detroit (USA), Michigan (USA) and São Paulo (Brazil).
The program takes place in about three months, during which the participants (from six to eight) create new works of art with the intention of displaying them within the so-called "final exhibition".
During the stay in the cities of Red Bull House of Art, the artists involved have both unlimited access to the galleries, and a real salary related to the supply of works of art.
The initiative has suffered numerous criticisms; she was accused of being an "elaborate marketing scheme", as some of the works of art were used in the beverage advertising campaign.
